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The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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The Official SaaStr Podcast: SaaS | Founders | Investors
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Aug 12, 2016

Today’s episode is taken from SaaStr Annual 2016, featuring Meagen Eisenberg, CMO at MongoDB and former VP Demand Gen at DocuSign, sharing her playbook for optimizing the funnel at every stage and converting leads into real, paying customers. If you want to join me and Jason @ SaaStr 2017 then head to saastr.com where you can buy tickets.

In Today’s Episode You Will Learn:

 

  • Why you need to think about more than just pipeline? What are the other elements of the funnel you should focus on?
  • How to optimise your forms for data capture to allow your sales team to follow up successfully?
  • How marketing can provide support to sales to attract new customers?
  • How does nurturing align the buyer with your sales team?
  • How do you accurately measure success within email marketing?
  • How can startups on a tight budget maximise exposure through content and social media?

 

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

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