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The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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The Official SaaStr Podcast: SaaS | Founders | Investors
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Now displaying: 2022
Dec 30, 2022

Join Cliff Bockard, Senior Vice President of Revenue at DigitalOcean, as he discusses how DigitalOcean has won “big numbers” from “small customers” by tapping the underserved market of startups and SMBs. Cliff will discuss how companies can prioritize the success of their customers and benefit in turn, as well as why customer-centric and responsible, profitable growth matters more than ever.

 

Full video: https://youtu.be/vbj20ekVKsE

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

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Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 28, 2022

Ready to kick-start 2023? Worried about team morale after a less-than-stellar Q4 (and Q3)? Jason shares 8 ideas that you can use right now to keep your sales team motivated and have a better Q1.

 

Full video: https://youtu.be/ji8mYoAGGjU

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 23, 2022

Join Sarah Patterson as she shares key lessons on scaling marketing engines from her experience as a Marketing EVP at Salesforce and now the CMO at Samsara. Sarah will share three key lessons she has learned along the way, from building successful feedback loops to knowing when to invest for the long term or push for rapid growth.

 

Video: https://youtu.be/z7qITAzT5wc

Blog: https://www.saastr.com/3-lessons-from-building-a-marketing-engine-to-grow-pipeline-from-millions-to-billions-with-samsara-cmo-sarah-patterson-pod-619-video/

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 21, 2022

For many SaaS companies, serving the world’s largest businesses requires evolving some of its most critical business strategies and operations. In this session, Airtable’s Howie Liu sits down with Coatue’s Caryn Marooney to share the lessons he’s learned from scaling Airtable. From how to think about competitors and categories, to the importance of building the right organizational culture, Howie and Caryn reveal what SaaS leaders need to consider as they move upmarket.

Video: https://youtu.be/if4nKnNMl4s

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 16, 2022

In today's CRO Confidential, Sam chats with Rippling VP of Sales Matt Plank. Matt was employee #5 and the first sales hire at Rippling. In this episode, he shares how he built and scaled Rippling's sales team.

Video: https://youtu.be/yAloXeNI1Qw

Blog post: https://www.saastr.com/saastr-cro-confidential-founders-fund-partner-sam-blond-rippling-vp-sales-matt-plank-pod-617-video/

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

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Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 14, 2022

There are so many interesting things everyone selling to SMBs can learn from HubSpot. Don't miss this talk with Hubspot's and SaaStr's CEOs Yamini Rangan and Jason Lemkin where they'll dig into how HubSpot is growing a stunning 41% year-over-year at $1.7 Billion in ARR. 

Yamini and Jason discuss:

-why Hubspot chose to "take a step backward" by moving from sales-led to product-led
-why focusing on free makes your product better
-the importance of having multiple products
-why NRR should be a North Star metric for SaaS businesses
-working with partners
-international expansion and localization: why less is more

 

Full video: https://youtu.be/sNU4h7LpHOI

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 9, 2022

SaaStr CEO Jason Lemkin recently moderated a session with 3 of the best investing in SaaS:  Doug Pepper, GP at Iconiq, Arun Mathew, GP at Accel, and Alex Kayyal, VP and head of all of Salesforce Ventures. The four deep-dive on the real state of venture capital today and into 2023.

 

This podcast was recorded live during G2's digital reach event. Check out the rest of the sessions over at Reach.G2.com

 

This episode is an excerpt from the session. Watch the full video: https://youtu.be/hTvNqr395nY

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

 

 

 

Dec 7, 2022

Sam, Jason, and Jameson discuss:

  • Category creation: what Gong did well and what didn't go so well
  • The importance of content marketing, especially in very early stages
  • maintaining team morale in the current economy
  • the importance of messaging and customer relationships

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Dec 4, 2022

To scale your business customers need to be at the center of all you do. The reason for your business is to solve their largest problems and be mission-critical to their success. If your customers succeed your business will too. However, what if you can’t find or engage your target buyers? The way technology is bought and sold today has dramatically changed. The buyer’s journey is not linear but something they want to control. According to Bain and Co study, 94% of prospective buyers are well informed about a product before ever engaging with a sales team. From our research at TrustRadius, virtually 100% of buyers want to self-serve, 58% of buyers say word-of-mouth is a top source for discovery and evaluation. We’ll evaluate these buyer trends and provide strategies to find and win these new-age customers now and in the future.

 

Full video: https://youtu.be/eGL9ndS3Kmk

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Facebook: https://www.facebook.com/SaaStr/

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Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 30, 2022

SDRs are the most efficient channel for predictable B2B pipeline generation, but successfully scaling a team isn't easy. This session will cover the pillars of effectively recruiting, training, aligning, and empowering SDRs from the early stages of revenue through a global operation. Lars Nilsson has designed and built 25+ SDR operations at B2B SaaS software companies, and currently leads Snowflake's 200+ SDRs. Come have a listen to what all the buzz in SDR-Land is about!

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

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Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 28, 2022

Building a flexible platform for your products and a strategic ecosystem around them is the key to fueling sustained growth. But when you’re in the throes of putting it together, it’s challenging to track the countless workstreams, investments, and partnerships involved – not to mention bringing all these pieces into alignment. Join Atlassian’s Chief Revenue Officer, Cameron Deatsch, to learn how to invest in an ecosystem, how to optimize your platform for innovation, and why long-term thinking is crucial to becoming a $10 billion company.

 

Full video: https://youtu.be/eVDucwrUgq8

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 23, 2022

Keeping a Saas unicorn on the track of profitable, responsible growth requires clear alignment across the leadership team, and a purposeful approach to making decisions that drive the corporate mission. In this session, Algolia's Bernadette Nixon and Michelle Adams will discuss the dynamics of building a highly effective, open, direct and empathetic relationship between the critical CEO and CRO roles on the leadership team.

 

Full video: https://youtu.be/tJAPaW5GoxU

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 18, 2022

The two biggest mistakes business leaders can make in a competitive space are thinking their competitors are too smart or, alternately, too dumb. The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. 

 

In the second installment of CRO Confidential, Founders Fund Partner Sam Blond, previous CRO at Brex, goes head-to-head with the CRO at Divvy, Sterling Snow, previously bitter rivals turned curious comrades. Snow and Blond dive deep into competition — how to position yourself against competitors and make the most of that competition. 

 

Brex and Divvy are adversaries in the corporate card space, with many deals going up against each other. There has always been a ton of respect there and a bit of animosity, too, because of how competitive the businesses were. 

 

This poses the question: Does staunch competition lend itself to better business? Psst… the answer is yes! Let’s see what Snow and Blond have to say about competition. 

 

Full video: https://youtu.be/7LTyMpxy9LQ

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

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Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 16, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the second half of the session.

In this episode, Jason discusses:

  • Advice for very early-stage founders
  • Why real customer support is critical
  • Bootstrapping
  • What's next for SaaStr

The first half of the session was published in Episode 607.

 

You can watch the full video here: https://youtu.be/apc5GwLlaDI

Nov 11, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the first half of the session.

In this episode, Jason discusses:

  • Breaking rules
  • Setting goals
  • Technical debt
  • Black Swan events
  • Y Combinator

The second half of the session will be published in Episode 608. You can watch the full video here: https://youtu.be/apc5GwLlaDI

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 9, 2022

The foremost topic on every founder's mind right now: how to weather the ups-and-downs of an unpredictable economy. Gusto, has swerved with every economic curve since its founding 10 years ago. But throughout it all, Gusto has defined valuation differently—in terms of the value it provides to customers vs the value it extracts.

 

In this talk, Gusto CEO and founder Josh Reeves can speak to how Gusto has weathered the ups-and-downs of the economy—and why aligned success models (what's good for the customer = what's good for society = what's good for your business) are so important, especially now. Josh can share the specific business decisions Gusto has had to make with this approach, particularly over the past few years and today.

 

Full video: https://youtu.be/TuJnbPG3Tmk

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 4, 2022

Top of mind for many startups during a downturn is the question, “How do we balance investment in growing our business while maintaining a modest burn to extend our time to next funding?” In this session we will explore some creative techniques to grow your business with efficiency. Hear from three VC partners with experience successfully co-founding, leading, and growing startups during previous market downturns

 

Full video: https://youtu.be/hQ-lDnEMCgo

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

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Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Nov 2, 2022

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs.

But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about whether tech founders still need to be based in SF, the current correction of the VC market, and what to look for in an investor.

 

Full video: https://youtu.be/rwHdE318dqA

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Oct 28, 2022

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs.

But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about gross margins, macro impact on 2022 revenue, and sales leadership recruiting.

 

Video: https://youtu.be/yAyym4uJMcs

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

 

Oct 26, 2022

The rapid proliferation of cloud services has added to overwhelm among enterprise workers. Over the years, Grammarly has learned effective strategies to stand apart with users and business decision-makers while channeling customers’ needs, whether in customer support, sales, HR, and marketing. CEO Brad Hoover shares the customer-centric principles and lessons that he has learned in growing their user base to tens of millions of enterprise and individual customers, with teams from Accenture to Zoom.

 

Full video: https://youtu.be/zoyxXSYeZhM

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Oct 21, 2022

“Find a need and fill it” is a well-known maxim. After identifying the white space, though,  understanding how to navigate category creation is key in order to grow and scale a company for the long term. For many SaaS businesses, the first category others consign you to may not match your ambitions as a founder. Entrenched forces have a vested interest in maintaining the status quo, and it takes courage to stick to your convictions about the future. As industries expand and mature, new strategies are needed to further deepen the competitive moat to secure and retain category leadership. Product is just the beginning: Ongoing success hinges on the growth and cultivation of the team, the company culture, and the larger stakeholder community—the work is never done. 


When Braze was founded in 2011 with Bill Magnuson as CTO, smartphones were just becoming mainstream and mobile marketing was in its infancy. At that time, the category term ‘customer engagement platform’ did not exist yet, but the cofounders believed that technology which enabled brands to better understand and serve customers across mobile and beyond was the future for Braze. Fast forward 10+ years, and the founding team’s conviction has enabled Braze to become a leader in the nascent customer engagement category, reaching $100M in ARR in eight years, then doubling that to $200M less than 18 months later, to then making its public company debut at the end of 2021. In this session, Braze Cofounder and CEO Bill Magnuson will share best practices and lessons learned from his experience scaling Braze and establishing the company as a leader in the recently formed customer engagement category, including: 

  • Having conviction for your vision will help you navigate the changing SaaS landscape as you grow your business. Staying true to your initial vision is critical to category creation and for long-term company success. 
  • Determine when and whether to pivot, or to adapt to shifting circumstances. Founders must be adept at identifying and articulating the unique value the business delivers, refining the message over time without deviating from foundational beliefs. 
  • Category leadership results from a community effort: customers, end users, partners, investors, analysts, and team members collaborate to build on the founders’ vision.
  • How and why a CTO founder might transition to CEO: Technical founders deeply understand product value and can take on the wider leadership role as they navigate the nuance of category creation.

 

Full video: https://youtu.be/T5r6ajAHyvI

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Oct 19, 2022

Tune into Founder Confidential with SaaStr CEO Jason Lemkin and Hubspot Founders Dharmesh Shah and Brian Halligan to hear their key learnings and considerations of what it takes to be a Founder in today's SaaS landscape.

 

Full video: https://youtu.be/gn01HIUyE9M

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Oct 14, 2022

It’s no secret that 2022 has brought market shifts that even the previous two years lacked. While previously, investors were a bit more open and hyper-focused on growth, now SaaS VCs are more interested in proving efficiency alongside growth. As always, investors still have high-growth expectations, which have not changed. But in 2022, there is a new focus on efficiency. In fact, 82% of investors in a recent survey said that efficiency is more critical this year.

 

During this year’s SaaStr Annual event, Christophe Janz, Partner at Point Nine Capital, shares the secret to attracting investors in the new landscape.

 

Full video: https://youtu.be/nBYHFm-H8pA

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Oct 12, 2022

Leading a scaling business requires systems and plans for various stages of growth. Dave McJannet shares lessons learned from scaling HashiCorp, including: how to implement overlapping systems for the business (finance, people, product, go-to-market); how to manage the layered time horizons of various teams (36 months for a CEO, 90 days for sales); and how to reinvent these systems as the company enters new phases of growth.

 

Full video: https://youtu.be/KJk5B3R9rBw

 

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

Oct 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. This has caused VC investors to be increasingly wary. With no end in sight to the economic uncertainty, VC investment could remain soft, with downward pressure on valuations resulting in decreasing levels of investment.

Founder and Managing Partner at Cowboy Ventures, Aileen Lee, discusses the state of the VC market in 2022 with Founder and CEO of SaaStr Jason Lemkin—the change in VC activities and seed deals, the importance of the board in the success of a startup, profitability and much more.

 

Full video: https://youtu.be/R3G6P19qHY4

 

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