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The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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The Official SaaStr Podcast: SaaS | Founders | Investors
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Aug 19, 2016

Ryan Fyfe is the Founder & CEO @ Humanity, the employee scheduling software that allows you to value your employees. Ryan has built Humanity to serve more than half a million users across 87 countries, with a team exceeding 100 people and continually growing across 3 continents. They have raised funding from our friends at Point Nine and a huge thank you to Christoph @ Point Nine for making the introduction today.

In Today’s Episode with Ryan We Discuss:

 

  • How did Ryan come to be founder and CEO at Humainty?
  • How does Ryan and Humanity use data to affect the marketing decisions they make with regards to customer acquisition?
  • How does Ryan look to integrate customer success into the pre-purchase period to facilitate adoption?
  • How does Ryan view free trials with Humanity? How do they A/B test free trials to optimise for conversion?
  • How can startups ensure efficient time to value in a trial period and what is the role of customer success in this?

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