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The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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The Official SaaStr Podcast: SaaS | Founders | Investors
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Jun 17, 2016

Blake Bartlett is a Partner @ Openview Ventures where he helps identify value and lead investments in product-led businesses driving market dislocation. Prior to joining OpenView, he was a Vice President at Battery Ventures, where he focused on growth-stage software and Internet businesses. Blake joined Battery in 2009 and helped lead 10 investments including  the likes of Wayfair, Optimizely, Sprinklr, and Glassdoor.

In Today’s Show We Discuss:

  • Why Blake decided to invest in SaaS over other sectors?
  • Whether the rise of the bottoms up SaaS sales model means customer fickleness for SaaS products will increase?
  • Does product led growth contradict tradition SaaS sales beliefs? How can they work in unison?
  • Is product market fit and customer value a binary result? Are there varying degrees of customer value? How important is time to customer value?
  • How can startups look to pull product-led growth off? What were Blake’s biggest takeaways from watching the likes of Optimizely and Expensify?

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