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The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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The Official SaaStr Podcast: SaaS | Founders | Investors
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Now displaying: Page 1
Mar 2, 2016

Joining us today, I am thrilled to welcome, Andy Lark, CMO at Xero, the world's fast growing SaaS company making accounting software beautiful. Prior to joining Xero, Andy work with the likes of Dell, Sun Microsystems and The CommonWealth Bank Of Australia and in today's show with Andy we discuss:

  • How Andy came to be CMO at the world's fastest growing SaaS company?
  • How Andy structures his team?
  • What does Andy make of the expansion of the traditional marketing role?
  • How to approach branding with regards to competitors?
  • How did Tiago choose his investors? 
  • What are the main differences of the old enterprise world compared to selling SaaS to SME's today?

In a round we call the 60 Second Saastr, we also hear:

  1. What lesson has Andy learnt recently that changes the way he works?
  2. Andy's favourite SaaS resource?
  3. How does Andy approach the issue of work life balance?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

 

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